17th Annual Monterey Beer Festival


Monterey, CA | Love beer and want a great deal? A limited number of discounted tickets for the 17th Annual Monterey Beer Festival on July 7th will be on sale at Costco beginning May 29th! Enjoy great savings by buying 2 general admission tickets for only $64.99 at Costco in Sand City (a 35% savings!)

For the first time ever, the 17th Annual Monterey Beer Festival will include an educational display about cannabis from Presenting Sponsor Big Sur Canna+Botanicals. Although no cannabis samples will be allowed on site, attendees will enjoy learning more about cannabis at the booth. The Watsonville Buying Center will also have cars on display.

Locals and Visitors can take a fun “beer-cation” and celebrate the 4th of July weekend at the 17th Annual Monterey Beer Festival, returning to the beautiful Monterey County Fair & Event Center on Saturday, July 7th. Bring your friends, spouse, significant other, cousins or just make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

Celebrating its 17th year on the Monterey Peninsula, the Monterey Beer Festival will be held on Saturday, July 7, 2018 at the Monterey County Fair & Event Center, 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5) Phone: 831-372-5863 or email: heritage@montereycountyfair.com website:www.montereybeerfestival.com. (12:30 p.m. – 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders), and tickets are available via the website, www.montereybeerfestival.com.

The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature music from several live bands, special VIP ticket holder benefits, all in a totally fun, relaxed party atmosphere at the Monterey County Fair & Event Center.

Suds and Food Sampling!

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too, plus special festival surprises. More details will be coming soon!

Fabulous VIP Area

Take advantage of the VIP entry that will allow early access. VIP ticket holders will have their very own private area to beat the lines in the general festival area. They’ll also have access to private restroom facilities adjacent to the Monterey Room. Back by popular demand will be Donut Pairing featuring four flavors of delicious donuts from the legendary Red’s Donuts in MontFind a Craft Breweryerey and Seaside, hot wings from the Bull & Bear Whiskey Bar & Tap House plus other benefits to be announced.

Great Live Entertainment

The live entertainment on the Main Stage will feature DJ Fredo and two popular bands that are fun for dancing! The schedule will be:

11:45 am – 1:15 pm DJ Fredo

1:45 pm – 3:15 pm Spazmatics

3:45 pm – 5:00 pm Daze on the Green

Tickets – General Admission and VIP

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.

Getting thirsty? Buy your tickets soon as tickets are now on sale.

General Admission Presale Price (through July 6, 2018) is $45 or $50 at the gate. https://www.eventbrite.com/e/monterey-beer-festival-tickets-42959675546?aff=eac2

Tickets will later be available in the online store at www.montereybeerfestival.com.

VIP with 11:30am early admission Presale Price (through July 6, 2018) is $70 or $80 at the gate.

VIP Ticket holders will have VIP Area In and Out privileges and private restrooms.

Designated Driver Admission Price is $20 brings someone there for the fun but not the alcohol to get you home safely.  The Monterey Beer Festival encourages all patrons to drink responsibly.

Parking is $10 on site or nearby on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a great discount!  Donations are tax deductible, (Tax ID # 77-0402426).

Sponsorships are available

A big thank you to our 17th Annual Monterey Beer Festival Major Sponsors including Big Sur Canna + Botanicals, Chevrolet of Watsonville, Chukchansi Gold Resort & Casino, Peninsula Tires and Red’s Donuts. This year’s media sponsors include KSBW TV,  Central Coast ABC, Estrella TV Costa Central, 101.7 The Beach, 104.3 The Hippo, 102.5 FM KDON, 101.5 FM KOcean, 92.7 FM KTOM Radio, Powertalk Central Coast AM1460 FM 101.1, Monterey County Weekly and the Monterey County Herald. Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age 21-40. They’ll gain outstanding visibility and very unique benefits through your valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or emailbrickman@brickmanmarketing.com  for more information.

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to www.montereycountyfair.com/heritage-foundation.

For more information about the Monterey Beer Festival, go to www.montereybeerfestival.com.

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It’s a 4 only because I can’t go!

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